The (Above Average) Joe: Would You Pay $90 for Joe Fresh?

I consider Joe Fresh to be a go-to Canadian retailer for chic and cheap basics. The quality is rather exceptional for the cost, with affordable pricing being the defining factor in most of their ad campaigns. The formula seems to work for them, which is why I was surprised to see the bloated price of $99 for the one lonely leather schoolbag in their Summer 2013 collection. The schoolbag itself is an obvious Cambridge Satchel knockoff, which is sad as it’s been quite some time since the bag had a major defining moment.

In a retail climate where everyone is aggressively jockeying to be a contender for customer’s disposable income, this handbag offering is perplexing to say the least. I think it’s safe to say that not too many school kid’s Moms will be willing to pay $99 for a knockoff from a company they have likely never heard of. Everyone is a critic, which means every piece manufactured should be highly curated and customer-centric. We have high hopes for you Joe! We want to spend our pennies at a true Canadian retailer, so don’t get lazy now. You can do better than this!

“Fresh Style? Fresh Price?”

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Amy Schumer Hilariously Reminds Us That Perms Are Perverse

Wavy, frizzy, and slightly curly. If you’ve ever used these terms to describe your hair, you’ve probably flirted with the idea of getting a perm. When I picture my perfect perm, the vision is clear:  Oversized, wild and glossy, without the slightest hint of triangle taper, a la Sarah Jessica Parker.

Watching this hilarious video “The Perm” starring Comedian Amy Schumer knocked me firmly back into reality. Perms are not permanent. Perms stink. Perms eventually grow out into ugly, unmanageable hybrids, leaving a gal in the clutches of hats, straightening irons, serums. Perms ruins lives! End of.

Amy Schumer, The Perm

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Mark Your Calendar: Isabel Marant to Design for H&M

With so many designer collaborations happening in the forthcoming months (Phillip Lim for Target, SJP for Manolo Blahnik, Rihanna for River Island, Marchesa for…Revlon), copping your favourite piece from each collection will definitely be a concentrated effort. The latest announcement- Isabel Marant for H&M!!!- will no doubt cause pandemonium on both sides of the Atlantic, with every girl with a pulse vying for a piece of Parisian sartorial perfection. Collection to drop November 2013.

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Outfit Inspo: The New Basics

Ditch the jeans and tees for a weekend and get comfy (and pretty!) with The New Basics.

noname

The Look

Flats: Ardene

Sweatshirt: Abercrombie

Skirt: Aritzia

Beaded Necklace: Smart Set

Sunglasses: Ardene

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Give Me A Sign: Charlotte Olympia’s Zodiac Cosmic Collection is Out of This World

How cool is the Zodiac Cosmic Collection by Charlotte Olympia? The collection features the full range of 12 signs, with each flat adorned with the corresponding jewelled cosmic symbol. Although I’m an Aries girl, I must admit that the lavender Aquarius flat kinda rocks my world. Which is your favourite?

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Copycatting: Forever 21 Does Miu Miu

Miu, Miu, what do we have here? Ok, so you won’t fool anyone into thinking these are the real deal, but at $27.8o, you’ll quickly be applauded.

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Gray Matter: What To Do When You Spot Your First Gray Hair

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First of all, congratulations you ol’ duff!  You’ve made it to one of the prime hallmarks of the aging process- your very first gray hair. Spotting your first gray hair is a simultaneously proud and petrifying moment. You look exactly the way you did a second before spotting the silver sliver of duffdom, however, everything immediately changes. Getting your first gray hair is a bit like entering puberty. There’s a wonder that your body can actually do that, followed by the realization that honey, we ain’t getting any younger here. Take a good look at yourself and start loving every inch, because this is your prime. Yes, now. Right now. As in Right.This.Moment. You’ve peaked genetically speaking, and it’s all downhill from here. But that doesn’t mean the immediate future is full of Clairol Root Touch-Up and brown mascara wands. Maintenance is key, so that’s what we’ll focus on.

So, what causes gray hair? Genetics and aging, obviously, but the process can be accelerated by poor diet, stress, smoking and poor lifestyle choices. Not hitting up KFC, freaking out over next week’s deadline, smoking a pack a day or laying facedown in a pile of Ruffles on the sofa, while channeling surfing for a 4 hours straight, and still spotting freakin’ grays, you say? Relax and read on for tips to keep those grays at bay for as long as genetically possible.

Limit Caffeine and Alcohol

Best to get the hardest one out in the open first (kinda like ripping off a band-aid). Apparently, guzzling coffee like water and slurping down bottles of wine on the regular is bad for one’s appearance. (But great for one’s social life. Always an optimist!). Limiting your caffeine and alcohol will ensure that you’ll keep getting carded at the liquor store for at least another year. Score one, doctors and medical reports.

Hydrate Thine Self

With water. Only water. And a lot of it. Aim for the standard 8 glasses a day, and if you fall short of that, you’ve probably drank more than enough.

B Ready for Gray

B vitamins are natures way of saying “This seat’s taken, Gray. TAKEN!”. Simply speaking, eating a diet rich in vitamin B2, B6, and B12 will keep new gray hairs from setting up camp on your pretty little head. Stock up on seafood, beef and eggs for B12, mushrooms, spinach and nuts for B2 and vegetables, whole grains and legumes for B6. Basically, ditch the fast-food and eat like Momma told you.

Eat Like A Pro(tein)

Getting enough lean protein produces melanin, the pigment that provides colour to your hair and skin. Eat it. Get less grays. Simple enough.

Move This 

In the eloquent words of a cyclist whizzing past me at a crosswalk, “Move your slow ass!”. Direct? Yes. Accurate? Possibly, at the time. I did indeed move my former slow ass, and was a good idea. Exercise improves blood flow, which helps distribute all those healthy nutrients you’ve been consuming to your scalp and hair follicles. Get up and get moving to get a handle on gray.

Pop Your Copper

No, don’t go sucking on copper pennies (unless a nasty bout of hepatitis C is your idea of a good time.) Instead, consume foods like spinach, liver, sunflower seeds and almonds which all contain sufficient amounts of copper to momentarily limit grays.

Butt Out

Still smoking? Gross, but what can you do, right? Try quitting. Smoking is the number one cause of premature graying and aging. Spend saved money on celebratory teeth whitening treatment. You win.

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Remember To Appreciate What You’ve Got

“Open your eyes. Take a deep breath. Look around you. Enjoy.”
Happy Hump Day!
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What To Wear For: Date Night

Reach new style heights with a sexy lace crop, fitted pencil skirt and all the right accessories.

noname

Shop The Look

Jade Drop Earrings: BCBG

Lace Crop Top: Dynamite

Ring: Forever 21

Pencil Skirt: Zara

Stilettos: Le Chateau

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The Road To Coachella: Kate Bosworth Stars in New Video for Topshop’s Festival Collection

Is there anything dreamier than a California sunset? Topshop has launched its new Festival Collection, and it’s everything you’d expect it to be. Shot in the rugged and wanderlust-inspiring Mono Lake, California wilderness, ’The Road to Coachella’ features sometime actress and full-time Topshop brand ambassador Kate Bosworth twirling, swinging and swaying along to the folky crooning of Neko Case’s ‘Favorite’.

Bosworth herself had a hand in creating 16 pieces of the collection. ’I’ve always had a love of fashion. To gain learning experience from the Topshop design team has been a great opportunity for me. Our intent was to create fresh, wearable, and effortless festival pieces. I am proud of our work together and I adore these pieces.’

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